On April 7, 2021 with the initiative of the Tajik-British Chamber of Commerce and the Adventure Travel Trade Association ATTA the online event dedicated to the development of the tourism industry in Tajikistan was held in London.

The event was organized with the aim of presenting the tourism potential of Tajikistan in the United Kingdom and Europe, where Ambassador of Tajikistan to the UK Masud Khalifazoda made а speech on the opportunities for cooperation in the field of tourism between the two countries and the plans of the Embassy to attract tourists to Tajikistan.

The event was attended by the tour operators and travel agencies of Tajikistan and the United Kingdom, international tourism organizations, airlines, investment companies and other interested parties.